Anglia Ruskin University

Our creative partner Network Design asked us to create 20 Fully responsive HTML emails to a very tight deadline as part of their digital marketing strategy. The emails were a part of the University's clearing process, and had to be delivered urgently to help the end client reach their target market.

The Project

To build around 20 HTML emails for our creative partner Network Design for their client Anglia Ruskin University. The mailers were aimed at prospective students who might want to study at ARU.

The Challenge

Building HTML emailers isn’t particularly difficult however getting the volume built within the tight fixed deadline we had made this project a little trickier. We needed to ensure we got things right first time to make sure everything ran smoothly. In addition to the tight delivery timeframe the university also required the mailers to be built in a specific manner which works within their brand guidelines.

The university used Silverpop as their email marketing software.

The Outcome

We managed to complete the work on schedule with our partners Network Design and their client being very happy with the mailers we developed. Since then we have partnered with our friends at Network Design on other mailers for this client.


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