Want to make an impact?
If you want to make the best out of your online presence as a business, you are definitely going to need a website. Over 4 Billion people worldwide were reportedly using the internet in 2018 (ref: wearesocial) and its use is only increasing. Over 4 million blog posts are published on the Internet every day, over 500 million tweets are sent every day and over 5 billion Google searches are made every day.
As an online business card, your website will represent you or your business and it is important to get it right so that your site can bring in traffic and ultimately increase your conversion rates.
A website should constantly evolve or be left in the dust. It will need attention during its life, whether this is new content or improvements to the functionality and technology. This should be a consideration when embarking on a website build, if you are able to keep up with current trends your site will look fresh and current, if you are able to add content on a regular basis your site will be more relevant for the user and search engines.
There are several things you must avoid if you are to stand any chance in this competitive market. We are going to run through the most important mistakes that you shouldn’t make with your website.
Not mobile friendly
Websites are increasingly being viewed from mobile phones over traditional desktop computers. If you fail to address this fact your site will certainly suffer a lack of use as a result, as we all have suffered trying to navigate and use a website made for a large screen only.
You may be thinking you will need another website for mobile, this is not the case, now there are many ways to build a site that responds to the screen it is display upon. Twitter Bootstrap is one such ‘open source’ system that allows developers to build for mobile and desktop in one. Saving you time, money and hassle of developing and maintaining two sites.
Loading time too slow
There are some shocking statistics in regards to users/customers and their relationship with your websites loading time. A substantial number of users will turn off or go elsewhere if your site doesn’t load within 5 seconds, this is even more relevant on mobiles.
Customers will stay on your site longer and you won’t turn people away if this issue remains for front in design. Many complicated elements or fancy functionality can add strain to the server hosting the and running the code and images that are very large can also slow down load times as the server tries to grab the available resources.
There are ways to improve this issue with caching and optimising the code, but nothing compares to a design that factors in these elements from the beginning to avoid overloading the server. Content delivery networks (CDN) can help deliver a website’s content fast by serving it up from the closest source to the user.
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Content not search engine optimsed
SEO or Search Engine Optimisation is affected by page load times and can effect website ranking. Preparing your website to be trawled by the search engine bots can have a dramatic effect on how much traffic you will get from organic searches on the internet, more so if nothing is done.
Luckily many content management systems come with some basic SEO which helps the scrappers to identify pages and the types of content on the pages. Having the correct labels and tags on the pages functional elements and images is particularly important for accessibility. WordPress handles many basic SEO aspects automatically and can be upgraded with free and paid for plugins, making the open source platform a great choice for savvy business owners.
You can’t hide from the truth of statistics, which report that Google have a 75.49% share in global search engine use. With this large monopoly of the market you should definitely pay attention to how your website appears on its search results.
Not kept up to date
Unsecured websites are a target for hackers and bots looking to exploit vulnerabilities. Keeping your site up to date ensures that many security risks are mitigated.
Content is king and this can also fall foul of time and become out of date. If product information is not current or your links don’t lead to a valid URL it can turn users away.
Call to action elements not used or unclear
User experience is very important and plays a crucial role in the web design process. First impressions do count and a call to action can prompt the user to perform a task that you want to achieve. A lot of research has gone into analysing the CTA element online and there is supporting evidence that the psychology of the call to action works.
Ask your self what your main goal you are trying to achieve with your website and construct a CTA that encourages the user to perform that action.
Stick to this mistake checklist and you are well set to create a rewarding experience for your user. Make it easy for them to come back again and again. By including some simple processes to your next web project you can guarantee to give yourself a stable and sturdy base from which to build your internet empire.
If you’d like to know more about how we work at Evolve please contact one of our team on 0333 5775253 or email firstname.lastname@example.org
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